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Who this is for: DEXs on Canton listing CBTC. Companion to the CBTC DEX Activation Playbook — that doc covers the full activation strategy; this one goes deep on the single highest-leverage piece: hiring, structuring, and getting ROI from a market maker.

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Why liquidity is your revenue engine

Your CBTC reward share pays per transaction — but transactions only happen when there's a market worth trading against. The chain of causation is simple:

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No market maker → wide spreads and thin books → takers don't show up → no volume → no reward income.

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A good MM inverts every link in that chain. Many teams launching a DEX on Canton haven't run an order-book exchange before, so this guide covers how these arrangements actually work and how to make the economics land in your favor.

What a market maker actually does

A market maker quotes both sides of your book, continuously: a bid and an ask, at an agreed maximum spread, with an agreed minimum size. In exchange, they earn the spread on fills (and usually a fee from you). Their job is to make sure that at any moment, a user who wants to trade CBTC on your venue can — at a fair price, in reasonable size.

What they need from you

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Inventory

CBTC and quote-side assets to quote with. Many MMs ask for inventory on loan (see deal structures below).

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API access

API access and rate limits high enough to keep quotes fresh.

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A demand side

An MM makes markets, not takers. Pair your MM launch with the incentive plays in the Activation Playbook (leaderboards, growth campaigns) so there's flow for them to trade against.

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Why you should own the relationship (not us)

The most successful DEXs on Canton brought their own market maker or manage the relationship directly — and it shows in their volumes. There are three structural reasons this works better than BitSafe managing it for you:

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You explain your business best.

An intro from us gets a meeting; your roadmap, your pairs, and your user base are what close the deal and shape the quoting program.

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You can verify performance; we can't.

KPI compliance (uptime, spreads, depth) is measured on your book with your data. Accountability from one step removed doesn't work.

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Your reward share is designed to fund it.

The 50% baseline already gives you the margin to invest in liquidity — and the volume tiers coming after your baseline period will widen it as you grow.

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BitSafe stays involved where we add real value: warm intros to MMs active on Canton, CBTC inventory loans where they make sense, and benchmark terms so you never negotiate blind.

Deal structures you'll encounter

Structure How it works When it makes sense
Monthly retainer Fixed fee for committed quoting KPIs. Typical range on Canton today: ~$10K–20K/month, with tier-1 MMs at $25K–50K You have (or expect) enough volume that reliability matters more than cost
Reward-floor retainer Instead of a fixed cash fee, guarantee the MM a minimum monthly value in CC rewards. Everything the MM earns from your incentive programs (per-transaction rewards, leaderboard payouts) counts toward the floor — you only top up the shortfall, and the floor stays contingent on hitting KPIs You have reward income and live incentive programs — often materially cheaper than a cash retainer, and it keeps the MM's upside tied to performance
Retainer-free / flow-based MM works for spread capture plus access to your order flow and incentive programs Early stage, pre-volume — always ask for this first
Hybrid Reduced retainer plus performance triggers or fee discounts Middle ground once volume is proving out
Inventory loan MM borrows working inventory instead of deploying its own Often bundled with any of the above; BitSafe can loan CBTC directly where it makes sense

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Negotiation tips

The KPI framework: put it in writing

Every commitment should be in the agreement, with numbers. The market-standard grid:

KPI What to ask for Notes
Uptime 95–98% quoted time Expect ~90% realistically on Canton today — agree the number, then measure it
Spread ≤ 5 bps target on CBTC pairs Define per pair and per size band
Depth Committed two-sided size at top of book e.g. minimum quote size within the spread band
Quote freshness Max staleness / refresh rate Prevents "technically quoting" with unusable prices
Depth ladder 4+ price levels per side Depth concentrated near the mid — not one token quote at the top of book
Risk-event behavior Skeleton quoting, not disappearing Reduced-size quoting during volatility, plus advance notice before any planned quoting reduction
Reporting Weekly KPI self-report You verify against your own book data

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Name CBTC pairs explicitly in every commitment — spread and depth numbers only count if the agreement says which pairs they apply to.

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Accountability mechanics

Beyond MMs: prop traders

Market makers aren't the only professional flow worth courting. Proprietary trading firms trade your venue for their own P&L — no retainer, no quoting obligations, just volume that responds to good market structure.

Tracking ROI

The question that matters: is the MM generating more reward income than it costs?

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Getting started

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