CBTC Growth Campaign Playbook

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What do you want the campaign to change? Pick the outcome below. BitSafe will turn it into a campaign brief with agreed activity rules, a capped reward pool, and shared reporting.

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Start here

If you want to...	Start with...	Measure...
Launch CBTC or a new integration	CBTC launch sprint	First qualifying actions
Increase spot trading	Trading season	Incremental traders and transactions
Lower the cost of trying a product	Fee-rebate window	Repeat activity after rebates end
Acquire users through communities	Referral activation	Referred users who become active
Teach a multi-step product flow	Guided CBTC quest	Verified completions
Build recurring behavior	Habit builder	Users active across several weeks
Launch a pair with usable liquidity	Liquidity and pair launch	Spread, depth, uptime, and activity

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Design rule: reward the behavior you want to continue after the campaign. Signups and impressions help with distribution, but they are not the outcome.

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Open a campaign card

1. CBTC launch sprint
1. Trading season
1. Fee-rebate window
1. Referral activation
1. Guided CBTC quest
1. Habit builder
1. Liquidity and pair launch

Build the campaign in five decisions

Decision	Question to answer
1. Outcome	What single behavior should increase?
2. Baseline	What would happen without the campaign?
3. Eligibility	Which action, pair, route, participant, value, and data source count?
4. Budget	What capped pool works under a conservative activity case?
5. Proof	How will we measure lift, activity quality, and retention?

How to size rewards
How to use distribution partners
What BitSafe and the partner each own

Score the campaign

Use one primary metric. Add only the supporting measures needed to explain it.

Question	Measure
Did activity increase?	Qualified activity above the baseline
Did new participants activate?	Activated participants and cost per activation
Was the activity real?	Concentration, duplicates, rejected actions, and suspicious patterns
Did participants return?	Repeat activity after 7, 14, and 30 days
Which distribution worked?	Activated participants and activity by tracked partner
Was the campaign efficient?	Reward cost per incremental qualified action

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Attribution rule: report partner-attributed activity separately from total campaign activity. This shows what distribution created without assigning all campaign growth to promotion.

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Shared guardrails

Reward verified activity with a real product purpose.
Publish eligibility, exclusions, caps, dates, settlement timing, and dispute rules before launch.
Exclude self-trading, wash activity, duplicate-account farming, self-referrals, reward recycling, and scripted loops.
Use minimum values or traffic-burn thresholds where micro-activity could distort results.
Cap rewards per participant and for the campaign.
Keep a review window before settlement.
Do not promise specific earnings or outcomes.
Apply current Canton Featured App requirements, partner terms, and required legal review.

Launch checklist

Open the checklist

Worked example

30-day CBTC spot trading season
Benchmark examples

Campaign terms, eligibility, budgets, and settlement methods are confirmed in the campaign-specific brief before launch.